| Within fierce competition in a globalised tourism sector, increased by recent development in information and development technologies, tourism enterprises are working hard to maintain competitiveness. In this context, it is important to balance art, innovation and performance.
Many tourism markets have become very mature requiring innovation and/or new tourism attractions. Thus, the tourism industry's challenge is nowadays to provide increased value for money either through innovation-driven cost reducing changes in production and marketing processes or through product changes providing more varied tourism experiences for quality-conscious and saturated multi-option customers. That said, search for better performance must not obscure the fact that hosting, welcoming and entertaining guests constitute an art. Considering the trend of looking for more quality-oriented travel experience, omission of this element would result in unsatisfied customers. |
| RESEARCH PAPERS, PROFESSIONAL CONTRIBUTIONS and POSTERS to be submitted should be related to the following subjects: |
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| abstract submission GUIDELINES | CALL FOR PAPERS | |
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| Deadline for abstracts submission: 22nd November 2010 (abstracts submitted after this deadline might be considered, depending on topic and availability) |
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| Deadline for full contributions: 21st March 2010 (full paper submission without any abstract previously sent might be considered, but in these cases it will depend on topic and availability) |
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